The five stages of a digital book marketing campaign
As you plan your campaign, it’s helpful to think about five, roughly-sequential stages. Here’s an outline of each of these stages and some typical key tasks (click + to expand).
We’ll cover how to go about each of these tasks in the remainder of this course.
It’s a marathon, not a sprint
A comprehensive ebook-marketing program should be a marathon, not a sprint. It starts well before a book launches, and it should continue long after. There’s plenty of evidence emerging that the sales lifecycle of ebooks is more likely to be skewed to longer term — a ‘slow burner’ rather than a ‘big bang’. Consider this when you’re allocating your budget.
The quote to the right from author and internet-marketing expert Seth Godin is probably the single best piece of advice online book marketers could receive (emphasis ours).
It’s worth taking a moment to consider the significance of each of the things Godin itemises.
So — for publisher or author — an online presence will take time to build. If you’re running late, just start today.
Find out more about this topic on our Digital Publishing 101 useful resources site.