Courses

Summary: Building a digital platform


Congratulations! You’ve completed the first module. You’re on your way to becoming a digital marketer! When you’re ready, move on to the next module where we will examine the tools and techniques you’ll use in more detail.

 

Summary


What you’ve learned

  • The three big goals: develop connections, create demand, and convert ebookstore browsers into customers
  • The key elements of book marketing that change when publications are digital
  • The importance of choosing the right online identity
  • The five stages of a digital marketing campaign and the key tasks associated with each
  • The importance of digital influencers in establishing your digital marketing platform
  • Where to find the key digital influencers to connect to in your market

 

Last updated Jun 14, 2015 @ 11:32 pm