Ebook marketing campaign plan
There are many variations in online campaigns for ebooks, just as there are for print books. Important differences include how to market fiction versus non-fiction, or sell to consumers versus business or education. And, of course, there are big differences if you’re marketing a digital-only publication rather than digital and print editions.
If you’re starting from scratch without an existing digital marketing ‘platform’, it can seem like a big mountain to climb. But it’s the ultimate democratic process. Anyone with an internet connection can succeed, and individual commitment and excellence plays a large part compared to money or organisational size.
Jobs to be done: A checklist for a start-up, digital-only campaign
So here’s a checklist of jobs to be done. It’s a start-up campaign for a digital-only edition — no print component. If you’re adding a new title to an existing marketing platform, some of these tasks will be reduced or unnecessary — showing the value of building a platform that can be used for future projects.
Now it’s time to put it all together and create your own digital marketing plan.