Module 2: The digital marketing toolbox


click map

Module 1: Building a digital platform Module 2: The digital marketing toolbox Module 3: Ebookstore marketing Building your own plan

In this module

You’ll learn:

  • The eight key tools we need to carry out our digital marketing campaigns
  • Techniques to use them effectively

We’ve got a lot of ground to cover. We’ve divided the module into three parts:

  1. The web and discoverability
  2. Social networks
  3. Email and online advertising

When you’re ready to start, click or tap the NEXT>> button.

 

Topics covered in this section


(Visited 112 times, 6 visits today)