Getting started with a Facebook Business Page
Let’s get right down to business. Setting up a Page (also known as a Business Page) is easy. Here’s how (or follow the video below).
- Go to Facebook.com
- Click on the Create a Page link at the bottom of the Sign Up form on the Facebook home page
- Facebook offers six page types. Pick one and add the details. Good options are likely to be Company (publisher), Artist, Band, or Public Figure (author), or Entertainment (book, book shop or fictional character).
- Follow the steps. You can skip the set-up steps and do them later when you customize your Page.
Note: Until recently, Facebook insisted that you must have a personal Profile before you could create a business Page. That rule has changed and you can now create a Page for your business without first signing up for a personal account. Facebook will create a business account for you as part of creating a Page when you select ‘I do not have a Facebook account‘.[Update: Facebook has changed its approach again. In place of a business account, I’d suggest you set up another personal Profile account using a different email address. You can skip most of the questions requesting personal information. Depending on your needs, you might also consider (perhaps later) setting up a Business Manager account which will give you more Page management options.]
VIDEO: Creating up a Facebook Business Page (5:37)
This video screencast shows you how to create a Facebook Page using a Facebook business account. It also offers a few tips on initial admin settings for your Page. A later video screencast will show you how to customize your Page.
Find out more about this topic on our Digital Publishing 101 useful resources site.