Customizing your Facebook Page
The default Page that Facebook creates can work fine ‘out of the box’. But if you want to give your Page a professional edge, help it stand out from the crowd, and improve its performance, it’s worth doing some basic customization. The most important ones are:
- Cover image
- Profile picture
- Custom tabs and apps
Here’s what a customized Page looks like. We’ve highlighted each of these elements.
We’ll focus here on two things:
- Improving the visual impact of your Page
- Highlighting your important posts
We’ll take a closer look at tabs and apps (highlighted in red above) in the next section. These add advanced capabilities to your Facebook Page but you can produce an effective Page without them.
Add a cover image
The most prominent way to ‘brand’ your Facebook Page is by adding a cover image (highlighted in yellow above). To do this, click the ‘Add a cover’ button that displays when you login as an administrator.
Facebook sends all visitors to the same default home page. In the past, Facebook allowed you to create a fully customized home page that looked nothing like Facebook but its recent revamp stopped this practice so every visitor gets the same Facebook experience.
Choose a suitable profile picture
The profile picture is an important part of your Page’s branding.
It has a prominent place on the home page, and it’s used beside all of the posts you make on your Page and when commenting on other pages.
To change it, hover over the image and click the ‘Edit profile picture’ button.
Highlight important posts on your timeline
You’ll want to draw special attention to some posts. Here are three useful ways to highlight some posts and add further interest to your Page.
Pinning lets you create a ‘sticky’ post which stays in the top left position of your Page’s timeline for up to a week. You can pin any post. When you’re logged in as an administrator, just hover over it with your mouse, click on the pencil icon and select ‘Pin to Top‘. You can only pin one post at a time.
Highlighting lets a post stand out by making it double-width so it spans the whole page. You can highlight as many posts as you like. To highlight a post, hover the mouse over it, and click the asterisk in the top right corner.
Milestones let you create posts to record special events such as sales milestones, book launches and so on. A milestone includes a photo (843 pixels wide and 403 pixels high) and some text which is presented full width on your Page in date order. You create a milestone post by clicking the Event/Milestone+ tab on the status box and adding the image and details.
Putting it into practice
Now it’s time to take what we’ve learned and cast a critical eye over some real examples to see how publishers, authors and others are using Facebook Pages.
We’ll then turn to building a Facebook Page of our own.
Find out more about this topic on our Digital Publishing 101 useful resources site.