Part 3: Email and online advertising

Billboard advertising

Email and online advertising are two staples of digital marketing. In fact, they often work in tandem: a smart way to justify paid advertising is to capture email contacts. This opens a powerful, long-term channel to customers. We’ll look here at how to build email lists, how online advertising works, and when to use it.


Last updated Jun 14, 2015 @ 11:32 pm