43 Book Trailers Sites to Inspire, Instruct, and Share

I’ve followed the book trailer phenomenon for a couple years and wanted to do a post. In 2003, it was just beginning; in 2006, there was lots of experimenting; in 2009, it seems here to stay and writers should take it as a given that they need a book trailer for trade books. Here’s some of the best about book trailers from around the web.

The Book Trailer Manual

How do you get readers for your book?

First, write a great book. Ah, yes, you’ve already done that. (Be sure it’s the very best you can make it before reading further!)

Jump start Word-of-Mouth. But how do you get people to READ the great book you wrote? Don’t you want an easy way to introduce the book to readers and get them excited?

Even in today’s digital world, Word-of-Mouth (WOM) is the best way to spread news about your book. And book trailers are the best way to jump-start WOM because it gives your readers something to talk about.

The Book Trailer Manual (90 pages, pdf), along with the playlists I’ve created on YouTube.com,give you an in-depth look at what’s being done now, along with tips on creating your own Word-of-Mouth trailer.

Quick Course On Effective Website Copywriting

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.

The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.

5 Steps to Pay Per Click Advertising That Works

Compared with the ineffective crapshoot that is traditional advertising, there’s no better way to get targeted traffic than through pay-for-performance keyword advertising in search engines. If you’re not clear on what pay per click ads are, those are the sponsored links that show up when you perform a web search in Google, Yahoo and other search engines.

While more targeted than offline advertising or banner ads, it’s certainly possible to throw away a lot of cash with pay per click. The way to do that is to fail to think strategically about where you send people who click on your ads.

Blog Post: Anatomy of Book Discovery: A Case Study

It’s no secret that discovery—how, when, and where readers “discover” the books they choose to buy and read—remains a top priority for everyone in publishing. Goodreads is uniquely positioned to provide this information with our deep pool of 317 million books cataloged. In the past six months, we’ve done a lot of research into how readers find books, and we’ve presented our findings at several conferences, including Tools of Change and, most recently, the International Digital Publishing Forum.

One of the major takeaways of our research is that book discovery happens in a multitude of ways, and there is no single magic bullet that will work for every book. But that doesn’t mean there aren’t best practices. Here is a case study of how one book reached the promised land of the New York Times best-seller list: Goodreads Author Charles Duhigg’s nonfiction book, The Power of Habit.