How to Boost Your Online Book Sales With “Sales Nodes”

Once a reader has bought and read your book, then what? Back to the well for another title?

Not so fast, reader!

Publishers and authors can use “sales nodes” to make additional sales to each reader.

What Are “Sales Nodes”?

Sales nodes are groupings of books that are likely to be purchased by the same reader, often similar in style and genre, sometimes even by the same author. Nodes of five or six books are most effective. Any more, and the marketing becomes unwieldy; any fewer, and promotion and sales opportunities could be lost.

“Price Pulsing”: the Benefits of Dynamic Pricing on Amazon

Before reading this article I strongly suggest you read both my recent article  Gaining Traction in the Amazon Ebook Marketplace and Amazon Best Practices. You will need the knowledge described in both of them to really take advantage of the information given here to enhance your royalties.

As noted in my latest article, Gaining Traction in the Amazon Ebook Marketplace, regarding Amazon’s internal recommendation system, the more books (units) you sell, the more you are recommended out into the queue and the more books you tend to sell. The contrary is also true. The fewer books (units) you sell, the less you will be put into the recommendation queue and the less you will sell, until you settle somewhere in the deep 100,000s or lower.

The other important fact regarding Amazon’s internal queue is that it appears to be “price blind.” It rewards you for total units sold, not for the royalties generated by those sales. Therefore you could sell 1,000 copies at 99, or 1,000 copies at $9.99, and your book would go into the internal recommendation queue at the same rate. It is also pretty obvious, with the bargain-shopping mentality of Amazon customers, that you tend to sell far more copies at 99 than $9.99. It so much easier to sell 1,000 units at 99.

Gaining Traction in the Amazon Ebook Marketplace

For all but a select few household-named authors, the days of launching a book, promoting it for six weeks, and then moving on are over. But do not despair! If we embrace this new 24/7/365 paradigm, we can actually increase our bottom line. Yes, the eBook market is extremely crowded with cheap product, however, if you understand how Amazon and the other digital booksellers determine which titles to put into their internal recommendation queues (“Customers Who Bought This Item… etc.), you can leverage that information into greater sales for your eBooks.