Managing email lists

>Once you move beyond your personal contacts, the job of managing email lists becomes much more complicated. Fortunately, there are powerful online tools that make it easy for even small businesses to professionally manage email lists and email marketing campaigns. ...

TRY IT: Finding digital connections

> TRY IT: Find 10 new digital connections Choose one or two of the sources we’ve discussed (link opens in a new window). Thinking of your publishing business or a recent book, find 10 new connections for a digital marketing campaign.   Hint: If you’re...

Landing pages

>Landing pages are one of the most powerful techniques available to digital marketers. Used well, they’ll improve sign-ups to email lists, and conversion rates to offers promoted through email, advertising, social media and your website. Landing pages Landing...

EXERCISE: Analyze and compare ebookseller sites

>We’ll look at some examples of the book pages on Amazon and competing ebookseller sites to see how they’re constructed and which elements they use to sell to buyers. EXERCISE: Analyze and compare book pages Analyze and compare book pages for the same...

Module 4: Building your own digital plan

Here’s where we pull together everything we’ve learned so far We’ll now plan a complete digital marketing campaign. We’ll do this with the help of a handy Digital Marketing Planner template and worksheet. But before we get started, let’s...

Summary

> Congratulations! You’ve completed the Ebookseller Merchandising and Marketing module — and you’ve now mastered all of the key concepts, tools, and techniques you need to be a great digital marketer! But you’re not finished yet. This is where we put...