Case study: Working with Kobo to merchandise ebooks

> Kobo provides an interesting contrast to Amazon. While it has a relatively small presence in the US market, it is a key player in many international markets and sells into almost every country. It differs from most of its major competitors in another respect: It...

Designing covers that sell online

>We’ve produced an ebook but there’s one more important piece: the cover. This will be needed for both the ebook itself and its distribution and marketing. We’ll take a look now at how to produce an ebook cover and some special design considerations. The importance of...

Ebook conversion software

>This section looks at desktop ebook conversion software, focusing on the two most commonly-used tools, Amazon’s KindleGen and the open source Calibre. Ebook conversion software Ebook conversion software does a similar job to the automated online services like...

Course completed!

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PROJECT: Create a digital marketing plan

> Now it's time to pull together everything you've learned so far. In this Project, you're going to create a digital marketing plan for an ebook campaign. Thinking of a recent, or forthcoming ebook, develop a comprehensive digital marketing plan for it. Use the handy...