We’re now ready to begin the course.
In this first module, Building a Digital Platform, we’ll be looking at basic elements we need to get started:
- Some goals and a plan
- An online ‘identity’
- Digital connections to important people and groups.
Once the platform is in place, we’ll take a look at the tools we’ll need to use in order to develop it and carry out our digital marketing campaigns. When you’re ready to start, click or tap the NEXT>> button.
Topics
- Three goals of digital marketing
- Which online identity?
- Planning: The five stages of a digital campaign
- Building digital connections
- How to find the key influencers who will sell your book to readers
- TRY IT: Finding digital connections
- Summary: Building a digital platform
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