Summary: Building a digital platform

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[label style=”success”]Congratulations![/label] You’ve completed the first module. You’re on your way to becoming a digital marketer! When you’re ready, move on to the next module where we will examine the tools and techniques you’ll use in more detail.[/note]

 

Summary

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What you’ve learned

• The three big goals: develop connections, create demand, and convert ebookstore browsers into customers
• The key elements of book marketing that change when publications are digital
• The importance of choosing the right online identity
• The five stages of a digital marketing campaign and the key tasks associated with each
• The importance of digital influencers in establishing your digital marketing platform
• Where to find the key digital influencers to connect to in your market

 

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