Summary: Building a digital platform

Congratulations!¬†You’ve completed the first module. You’re on your way to becoming a digital marketer! When you’re ready, move on to the next module¬†where we will examine the tools and techniques you’ll use in more detail.



What you’ve learned

  • The three big goals: develop connections, create demand, and convert ebookstore browsers into customers
  • The key elements of book marketing that change when publications are digital
  • The importance of choosing the right online identity
  • The five stages of a digital marketing campaign and the key tasks associated with each
  • The importance of digital influencers in establishing your digital marketing platform
  • Where to find the key digital influencers to connect to in your market


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