Summary
What you’ve learned
- The three big goals: develop connections, create demand, and convert ebookstore browsers into customers
- The key elements of book marketing that change when publications are digital
- The importance of choosing the right online identity
- The five stages of a digital marketing campaign and the key tasks associated with each
- The importance of digital influencers in establishing your digital marketing platform
- Where to find the key digital influencers to connect to in your market
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