After completing this course, you will be able to:
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Plan and set up a digital book marketing platform
- Create a complete digital marketing platform for your business
- Understand the key goals and stages of digital campaigns
- Identify the key influencers and how to connect to them
- Learn techniques to improve discoverability
- Measure and track how effective digital campaigns are
- Understand how print and ebook marketing differ
Understand and use 8 key digital marketing tools
- Choose the most suitable digital marketing tools for your business and/or campaign
- Use best practice techniques with each of the eight major digital marketing tools
- Build a website and blog for an author or publisher
- Create a Facebook business page
- Work with authors to extend the reach of digital marketing campaigns
Sell more successfully on online bookseller sites
- Case study: Understand how Amazon sells ebooks
- Turn more Amazon browsers into buyers of your books
- Optimize your ebooks and metadata to stand out
- Case study: How to work with Kobo to merchandise ebooks
Develop and manage real-world digital marketing plans
- Set marketing objectives and plan a digital marketing campaign
- Develop a campaign using our special digital campaign planner template
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