Course objectives

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After completing this course, you will be able to:

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Plan and set up a digital book marketing platform
  • Create a complete digital marketing platform for your business
  • Understand the key goals and stages of digital campaigns
  • Identify the key influencers and how to connect to them
  • Learn techniques to improve discoverability
  • Measure and track how effective digital campaigns are
  • Understand how print and ebook marketing differ
Understand and use 8 key digital marketing tools
  • Choose the most suitable digital marketing tools for your business and/or campaign
  • Use best practice techniques with each of the eight major digital marketing tools
  • Build a website and blog for an author or publisher
  • Create a Facebook business page
  • Work with authors to extend the reach of digital marketing campaigns
Sell more successfully on online bookseller sites
  • Case study: Understand how Amazon sells ebooks
  • Turn more Amazon browsers into buyers of your books
  • Optimize your ebooks and metadata to stand out
  • Case study: How to work with Kobo to merchandise ebooks
Develop and manage real-world digital marketing plans
  • Set marketing objectives and plan a digital marketing campaign
  • Develop a campaign using our special digital campaign planner template
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