Course objectives

(Click ‘+’ to expand)[accordion][spoiler title=”Plan and set up a digital book marketing platform”]

• Create a complete digital marketing platform for your business
• Understand the key goals and stages of digital campaigns
• Identify the key influencers and how to connect to them
• Learn techniques to improve discoverability
• Measure and track how effective digital campaigns are
• Understand how print and ebook marketing differ

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[spoiler title=”Understand and use 8 key digital marketing tools”]

• Choose the most suitable digital marketing tools for your business and/or campaign
• Use best practice techniques with each of the eight major digital marketing tools
• Build a website and blog for an author or publisher
• Create a Facebook business page
• Work with authors to extend the reach of digital marketing campaigns

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[spoiler title=”Sell more successfully on online bookseller sites”]

• Case study: Understand how Amazon sells ebooks
• Turn more Amazon browsers into buyers of your books
• Optimize your ebooks and metadata to stand out
• Case study: How to work with Kobo to merchandise ebooks

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[spoiler title=”Develop and manage real-world digital marketing plans”]

• Set marketing objectives and plan a digital marketing campaign
• Develop a campaign using our special digital campaign planner template

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