In this module
You’ll learn:
- The eight key tools we need to carry out our digital marketing campaigns
- Techniques to use them effectively
We’ve got a lot of ground to cover. We’ve divided the module into three parts:
- The web and discoverability
- Social networks
- Email and online advertising
When you’re ready to start, click or tap the NEXT>> button.
Topics covered in this section
- Introduction
- The 8 essential digital marketing tools
- Part 1: The web and discoverability
- Search, discoverability and metadata
- Two essential tools for search optimization
- How to boost your search results
- Metadata and book discovery
- Using metadata to improve discoverability
- Designing covers that sell online
- Website audit: Get your website marketing-ready
- Blogging: Creating content that spreads
- Blog software for publisher and author sites
- The 7 rules for successful blogging
- PROJECT: Build a blog and a website
- Summary
- Part 2: Social networks
- Introduction to social networks
- Facebook basics: Get started
- Facebook basics: Setting up a Page
- Facebook basics: Engage fans
- Facebook Pages: Customize
- Case Study: Top author Facebook Pages and their best posts
- EXERCISE: Study expert techniques
- Facebook Pages: Custom tabs and apps
- Facebook Pages: Promote to fans
- PROJECT: Build your own Facebook Page
- Facebook Pages: Measure
- Twitter basics
- How to use Twitter for marketing
- Analyzing tweets from the experts
- LinkedIn: The social network for business
- Managing it all: Social media dashboards
- Summary
- Part 3: Email and online advertising
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