Module 2: The digital marketing toolbox

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Module 1: Building a digital platform Module 2: The digital marketing toolbox Module 3: Ebookstore marketing Building your own plan

In this module

You’ll learn:

  • The eight key tools we need to carry out our digital marketing campaigns
  • Techniques to use them effectively

We’ve got a lot of ground to cover. We’ve divided the module into three parts:

  1. The web and discoverability
  2. Social networks
  3. Email and online advertising

When you’re ready to start, click or tap the NEXT>> button.


Topics covered in this section

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