Digital marketers need a set of tools — applications and techniques — that they can use to create an online presence and build networks to their customers and key influencers.

The digital marketing toolbox

ToolboxTo embark on digital marketing, you’ll need a set of tools and, of course, you’ll have to learn how to use them.

There are eight tools that provide most of what’s needed to build and use a solid digital platform for ebook marketing.

We could add plenty of others — but you’re probably already wondering if you need them all. You might not, especially if your list is small or specialized, but you certainly have to be familiar with them so you can pick the right tools for your job.

Here are the most important digital marketing tools for a publisher today:

  • Search and metadata
  • Website
  • Blog
  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Online advertising

In the real world, you’ll probably have to make tough decisions about which ones to focus on. This will depend on your audience, marketing goals, personal skills, and time commitment. There’s no right formula and publishers and authors are succeeding with a variety of approaches.

For instance:

  • A small publisher or author working solely in fiction might succeed with just a blog or website and, perhaps, Facebook
  • A business publisher will probably use a website or blog, Twitter, email and perhaps LinkedIn
  • A niche non-fiction publisher might use a website or blog, Twitter and email
  • All publishers will have to address search optimization to make sure their titles can be easily found


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