What we’ll cover in this section
Let’s start with two things at the heart of most digital marketing.
- Having a presence on the web
- Getting found
We’ll cover the key elements of search and discoverability, and some tools and techniques marketers use to stand out on the web.
For our Project, we’ll produce a fully-functional blog and website.
When you’re ready to start, click or tap the NEXT >> button.
- Search, discoverability and metadata
- Two essential tools for search optimization
- How to boost your search results
- Metadata and book discovery
- Using metadata to improve discoverability
- Designing covers that sell online
- Website audit: Get your website marketing-ready
- Blogging: Creating content that spreads
- Blog software for publisher and author sites
- The 7 rules for successful blogging
- PROJECT: Build a blog and a website
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