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[label style=”success”]Congratulations![/label] You’ve completed the Web and Discoverability module. You’re on your way to becoming a digital star. We’ve done a quick recap below of what you’ve learned so far. When you’re ready, move on to the next module where we will examine social media tools and techniques in more detail.[/note]
What you’ve learned
- How to use search opimization techniques to improve discoverability
- Techniques and tools for keyword research and analytics
- How to make a website that supports digital marketing
- How to create effective metadata that boosts discoverability
- How to use blogging as a marketing tool
- Project: Set up and manage a publisher or author blog and website using WordPress
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