Summary

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Congratulations! You’ve completed the Web and Discoverability module. You’re on your way to becoming a digital star. We’ve done a quick recap below of what you’ve learned so far. When you’re ready, move on to the next module where we will examine social media tools and techniques in more detail.

What you’ve learned

• How to use search opimization techniques to improve discoverability
• Techniques and tools for keyword research and analytics
• How to make a website that supports digital marketing
• How to create effective metadata that boosts discoverability
• How to use blogging as a marketing tool
• Project: Set up and manage a publisher or author blog and website using WordPress