Topics
- Introduction to social networks
- Facebook basics: Get started
- Facebook basics: Setting up a Page
- Facebook basics: Engage fans
- Facebook Pages: Customize
- Case Study: Top author Facebook Pages and their best posts
- EXERCISE: Study expert techniques
- Facebook Pages: Custom tabs and apps
- Facebook Pages: Promote to fans
- PROJECT: Build your own Facebook Page
- Facebook Pages: Measure
- Twitter basics
- How to use Twitter for marketing
- Analyzing tweets from the experts
- LinkedIn: The social network for business
- Managing it all: Social media dashboards
- Summary
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