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    • Digital Publishing 101
      • 1 Absolute Beginners
      • 2 Rights and permissions
      • 3 Preparing source files
      • 4 Production and conversion
      • 5 Distribution
    • Digital Marketing 101
      • 1 Building a digital foundation
      • 2 The digital marketing toolbox
      • >> The web and discoverability
      • >> Social networks
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      • 3 Marketing to ebooksellers
      • 4 Building your own digital plan
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Part 2: Social networks


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Social media iconsNow we’ll turn our attention the ‘new kids on the block’: The social networks that have exploded in the past few years and now play a central role in millions of our lives.

Topics


  • Introduction to social networks
  • Facebook basics: Get started
  • Facebook basics: Setting up a Page
  • Facebook basics: Engage fans
  • Facebook Pages: Customize
  • Case Study: Top author Facebook Pages and their best posts
  • EXERCISE: Study expert techniques
  • Facebook Pages: Custom tabs and apps
  • Facebook Pages: Promote to fans
  • PROJECT: Build your own Facebook Page
  • Facebook Pages: Measure
  • Twitter basics
  • How to use Twitter for marketing
  • Analyzing tweets from the experts
  • LinkedIn: The social network for business
  • Managing it all: Social media dashboards
  • Summary
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Publishing 101 Course

  • Course Introduction
  • Module 1: Absolute Beginners
  • Module 2: Rights and Permissions
  • Module 3: Preparing Source Files
  • Module 4: Production and conversion
  • Module 5: Distribution

Marketing 101 Course

  • Course introduction
  • Module 1: Building a digital platform
  • Module 2: The digital marketing toolbox
  • Module 3: Merchandising and marketing to ebooksellers
  • Module 4: Building your own digital plan
  • Digital Publishing Free Course
  • Marketing 101 Free Course
  • Self-Publishing Help
  • About Digital Publishing 101