EXERCISE: Study expert techniques

We look at some examples of the Facebook Pages of publishers, authors, booksellers and fans, and examine them to see what techniques they use and which ones drive engagement with fans.

What to do
[note┬ácolor=”#F2F7F5″]Visit and review at least THREE Facebook Pages from the list to the right.

To open links in a new browser window or tab:

  • Windows: Right-click, select New tab or window
  • Mac: Control-click, select New tab or window
  • Tablets: Press and hold,┬áselect New window

For each Page:

1. Which of these posting techniques is used?

    • Short, punchy posts (no more than 80 words)
    • Use of photos, videos, links
    • Ask questions, polls
    • Ask for interaction: Comment, click, share, like, tag
    • Highlight posts: Pinning, highlighting, milestones
    • Humor, personality
    • Frequency of posting



2. Which post types drive the highest engagement?





3. Which apps and custom page tabs does the Page use?




Examples of Facebook Pages

Penguin Facebook Page

Publishers’ Facebook Pages

Penguin Books UK
Penguin Books
Penguin Group (USA)
Penguin Group (Canada)
Penguin Books Australia
Penguin Books NZ
Scholastic Book Clubs
Random House, Inc.
Penguin Teen
Allen & Unwin Books
Oxford University Press – ELT
Baen Books
Chronicle Books
Constable & Robinson
Hodder Children’s Books
Da Capo Press
Dorchester Publishing
Dorling Kindersley books
The Doubleday Publishing Group
Douglas & McIntyre
Farrar, Straus and Giroux
Avon, An Imprint of HarperCollins Publishers
Harper Perennial
HarperCollins Children’s Books
Classic Books by HarperCollins
HarperCollins Canada
HarperCollins Books Australia
HarperCollins Publishers New Zealand
Prime Reads
HarperCollins New Zealand: Books for Children
Facebook – Hachette Book Group
Carina Press
Harvard University Press
Hay House
Hyperion Voice
Alfred A. Knopf
Ladybird Books
Little, Brown and Company
Picador Paperbacks
Mills & Boon
Shambhala Publications
O’Reilly Media
Simon & Schuster
Stanford University Press
Crown Publishing Group
Thames & Hudson
Tor Books
University of Chicago Press
Vintage Books & Anchor Books
Virago Press

Authors’ Facebook Pages

John Grisham | Facebook
Paulo Coelho
David Baldacci
Ian Rankin
Anita Shreve
Michael Connelly Books
Robert Kiyosaki
James Patterson
Seth Godin
William Gibson
Nick Hornby
Stephen King
Nora Roberts
Daniel Silva
Amanda Hocking
Marian Keyes
Jamie Oliver

Fan Pages

Stephanie Meyer
JD Robb Official Fan Page
Nora Roberts Official Fan Page
Salman Rushdie
Philippa Gregory Official Fan Page


Booksellers’ Facebook Pages

Nook | Facebook
The Book Depository
Amazon Kindle
Barnes & Noble
Powell’s Books, Inc.
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