What to do
[note color=”#F2F7F5″]Visit and review at least THREE Facebook Pages from the list to the right.
To open links in a new browser window or tab:
- Windows: Right-click, select New tab or window
- Mac: Control-click, select New tab or window
- Tablets: Press and hold, select New window
For each Page:
1. Which of these posting techniques is used?
- Short, punchy posts (no more than 80 words)
- Use of photos, videos, links
- Ask questions, polls
- Ask for interaction: Comment, click, share, like, tag
- Highlight posts: Pinning, highlighting, milestones
- Humor, personality
- Frequency of posting
2. Which post types drive the highest engagement?
3. Which apps and custom page tabs does the Page use?
Examples of Facebook Pages
Publishers’ Facebook Pages
- Penguin Books UK
- Penguin Books
- Penguin Group (USA)
- Penguin Group (Canada)
- Penguin Books Australia
- Penguin Books NZ
- Scholastic
- Scholastic Book Clubs
- Random House, Inc.
- Penguin Teen
- Allen & Unwin Books
- Oxford University Press – ELT
- Baen Books
- Chronicle Books
- Constable & Robinson
- Hodder Children’s Books
- Da Capo Press
- Suvudu
- Dorchester Publishing
- Dorling Kindersley books
- The Doubleday Publishing Group
- Douglas & McIntyre
- Farrar, Straus and Giroux
- Avon, An Imprint of HarperCollins Publishers
- Harper Perennial
- HarperCollins Children’s Books
- Classic Books by HarperCollins
- HarperCollins Canada
- HarperCollins Books Australia
- HarperCollins Publishers New Zealand
- Prime Reads
- HarperCollins New Zealand: Books for Children
- HarperCollins
- Facebook – Hachette Book Group
- Harlequin
- Carina Press
- ABRAMS Books
- Harvard University Press
- Hay House
- Hyperion Voice
- Alfred A. Knopf
- Ladybird Books
Little, Brown and Company - Picador Paperbacks
- Mills & Boon
- Shambhala Publications
- O’Reilly Media
- Simon & Schuster
- Sourcebooks
- Stanford University Press
- Crown Publishing Group
- Thames & Hudson
- Tor Books
- University of Chicago Press
- Vintage Books & Anchor Books
- Virago Press
Authors’ Facebook Pages
- John Grisham | Facebook
- Paulo Coelho
- David Baldacci
- Ian Rankin
- Anita Shreve
- Michael Connelly Books
- Robert Kiyosaki
- James Patterson
- Seth Godin
- William Gibson
- Nick Hornby
- Stephen King
- Nora Roberts
- Daniel Silva
- Amanda Hocking
- Marian Keyes
- Jamie Oliver
Fan Pages
- Stephanie Meyer
- JD Robb Official Fan Page
- Nora Roberts Official Fan Page
- Salman Rushdie
- Philippa Gregory Official Fan Page
Booksellers’ Facebook Pages
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