Congratulations! You’ve completed the Social Networks module. Whew! You must be feeling full of knowledge. We’ve done a quick recap below of what you’ve learned so far. When you’re ready, move on to the next module where we will examine online advertising .
What you’ve learned
- How social networks work, and how marketers can tap into them
- Which social networks are most useful for book marketing
- How reading communities are becoming increasingly important
- How to use Facebook for marketing
- How to set up and customize a Facebook Page
- Techniques to engage fans and promote Facebook Pages
- How successful publishers, authors and booksellers use Facebook
- How to measure and analyze Facebook Pages
- How to set up and use Twitter for book marketing
- Twitter techniques used by successful publishers
- How to use LinkedIn and LinkedIn Groups for business marketing
- Using social media dashboards to manage and track multiple social media channels
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