Email and online advertising are two staples of digital marketing. In fact, they often work in tandem: a smart way to justify paid advertising is to capture email contacts. This opens a powerful, long-term channel to customers. We’ll look here at how to build email lists, how online advertising works, and when to use it.
Topics
- Email: Why it’s still the marketer’s best friend
- Managing email lists
- Techniques for building an email database
- Landing pages
- Online advertising basics
- Buying and tracking ads
- Making online advertising pay
- Facebook and social media advertising
- Summary
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