
What you’ve learned
- The importance of email to digital marketing
- Techniques to build email marketing lists
- How to manage email marketing lists
- Types of online advertising and how they work
- How paid search and pay-per-click advertising works and what it costs
- How to work out the profitability of an online ad campaign
- How online display advertising works and compares to PPC advertising
- How to buy online advertising
- How to analyze and measure its effectiveness
- Where and what types of advertising run on social media
- How advertising works on Facebook
- How to buy and analyze a Facebook advertising campaign
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