Module 3: Merchandising and marketing to ebooksellers

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Module 1: Building a digital platform Module 2: The digital marketing toolbox Module 3: Ebookstore marketing Building your own plan

In this module

We’ll learn how we can influence visitors to online ebookstores, turning as many of them as we can into buyers of our titles.

We’ll use Amazon’s Kindle store — the largest ebookseller in most countries — as our case study. Many of the principles you’ll learn from Amazon will apply to other ebooksellers, though in many areas Amazon remains ahead of its competitors.

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Topics covered in this section

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