EXERCISE: Analyze and compare ebookseller sites

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We’ll look at some examples of the book pages on Amazon and competing ebookseller sites to see how they’re constructed and which elements they use to sell to buyers.
EXERCISE: Analyze and compare book pages
Question icon

Analyze and compare book pages for the same title on two ebookseller sites, Amazon and a competitor.

 

1. Open a pair of links (right) in your web browser.
2. Analyze and compare each feature of the page:
  • Which features are present?
  • How effective are they?
3. Look for the following features as a starting point:
  • Ratings
  • Bestseller rankings
  • Category links
  • Previews
  • Sample downloads
  • Reviews – user
  • Reviews – editorial, other
  • Book description
  • Author description
  • Other author information
  • Recommendations (itemize methods or algorithms used, eg related by author or category, other shoppers, featured titles, browsing history, etc)
  • Any other features?
4. How did the overall buyer experience compare?

 

5. Where can publisher/author input improve the page?

 

Links to book page examples

Cover: A Wanted Man by Lee Child

Links will open in a new browser window or tab.

Amazon and Kobo

Amazon and Nook

Amazon and Waterstones (UK)

 

 

 

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