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[divider top=”0″]We’ll look at some examples of the book pages on Amazon and competing ebookseller sites to see how they’re constructed and which elements they use to sell to buyers. [/note]
Analyze and compare book pages for the same title on two ebookseller sites, Amazon and a competitor.
1. Open a pair of links (right) in your web browser.
2. Analyze and compare each feature of the page:
- Which features are present?
- How effective are they?
3. Look for the following features as a starting point:
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- Ratings
- Bestseller rankings
- Category links
- Previews
- Sample downloads
- Reviews – user
- Reviews – editorial, other
- Book description
- Author description
- Other author information
- Recommendations (itemize methods or algorithms used, eg related by author or category, other shoppers, featured titles, browsing history, etc)
- Any other features?
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4. How did the overall buyer experience compare?
5. Where can publisher/author input improve the page?
Links will open in a new browser window or tab.
Amazon and Kobo
- Amazon — A Wanted Man by Lee Child
- Kobo — A Wanted Man by Lee Child
Amazon and Nook
- Amazon — A Wanted Man by Lee Child
- Nook — A Wanted Man by Lee Child
Amazon and Waterstones (UK)
- Amazon UK — A Wanted Man by Lee Child
- Waterstones — A Wanted Man by Lee Child
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