Congratulations! You’ve completed the Ebookseller Merchandising and Marketing module — and you’ve now mastered all of the key concepts, tools, and techniques you need to be a great digital marketer!

But you’re not finished yet. This is where we put everything you’ve learned so far into practice. You’re ready to develop a complete digital marketing plan for an ebook campaign.

We’ve done a quick recap below of what you’ve learned so far. When you’re ready, move on to the final module

What you’ve learned

  • How publishers and authors can influence visitors on ebookseller sites
  • Case study: How Amazon’s Kindle book pages work to increase sales
  • What publishers and authors can do to improve their Amazon book pages
  • How to beat two key algorithms on Amazon’s site
  • How to optimize sales on the sites of Amazon’s competitors
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