Congratulations! You’ve completed the Ebookseller Merchandising and Marketing module —
and you’ve now mastered all of the key concepts, tools, and techniques you need to be a great digital marketer!
But you’re not finished yet. This is where we put everything you’ve learned so far into practice. You’re ready to develop a complete digital marketing plan for an ebook campaign.
We’ve done a quick recap below of what you’ve learned so far. When you’re ready, move on to the final module.
What you’ve learned
- How publishers and authors can influence visitors on ebookseller sites
- Case study: How Amazon’s Kindle book pages work to increase sales
- What publishers and authors can do to improve their Amazon book pages
- How to beat two key algorithms on Amazon’s site
- How to optimize sales on the sites of Amazon’s competitors
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