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- Program Signup (Register) – Digital Marketing 101 for Ebooks
- Program Signup (Checkout) – Digital Marketing 101 for Ebooks
- Get Instant Access to Our Premium Members-Only Content
- Program Signup (Register) – Digital Publishing 101 for Ebooks
- Program Signup (Checkout) – Digital Publishing 101 for Ebooks
- Program Signup (Register) – Publishing and Marketing 101 BUNDLE
- Program Signup (Checkout) – Publishing and Marketing 101 BUNDLE
- COMP (Register) – Digital Publishing 101
- COMP (Checkout) – Digital Publishing 101
- NZD
Digital Publishing 101
- Course Introduction
- Module 1: Absolute Beginners
- Module 2: Rights and Permissions
- Module 3: Preparing Source Files
- Getting to the source
- What is markup?
- Adding markup and formats
- Basic markup process for ebook conversion
- Formatting the parts of an ebook
- Digital image basics
- How to edit images
- Tables, fonts and maths symbols
- Ebook cover design tips and techniques
- Creating multiple versions
- PROJECT: Prepare a manuscript for conversion to an ebook
- Summary
- Module 4: Production and conversion
- Ebook design considerations
- Ebook conversion from print editions
- Online conversion from manuscripts
- PROJECT: Convert a marked-up manuscript to an ebook
- Hiring ebook designers
- In-house production: How you do it – and should you do it?
- Ebook conversion software
- Print and digital: working with Adobe InDesign
- Using ebook editors to make or fine-tune ebooks
- Online ebook production tools
- Testing and quality control
- Summary
- Module 5: Distribution
Digital Marketing 101
- Course introduction
- Module 1: Building a digital platform
- Module 2: The digital marketing toolbox
- Introduction
- The 8 essential digital marketing tools
- Part 1: The web and discoverability
- Search, discoverability and metadata
- Two essential tools for search optimization
- How to boost your search results
- Metadata and book discovery
- Using metadata to improve discoverability
- Designing covers that sell online
- Website audit: Get your website marketing-ready
- Blogging: Creating content that spreads
- Blog software for publisher and author sites
- The 7 rules for successful blogging
- PROJECT: Build a blog and a website
- Summary
- Part 2: Social networks
- Introduction to social networks
- Facebook basics: Get started
- Facebook basics: Setting up a Page
- Facebook basics: Engage fans
- Facebook Pages: Customize
- Case Study: Top author Facebook Pages and their best posts
- EXERCISE: Study expert techniques
- Facebook Pages: Custom tabs and apps
- Facebook Pages: Promote to fans
- PROJECT: Build your own Facebook Page
- Facebook Pages: Measure
- Twitter basics
- How to use Twitter for marketing
- Analyzing tweets from the experts
- LinkedIn: The social network for business
- Managing it all: Social media dashboards
- Summary
- Part 3: Email and online advertising
- Module 3: Merchandising and marketing to ebooksellers
- Converting ebookstore browsers into buyers
- Anatomy of a Kindle Books page
- How publishers and authors can enhance their book pages
- Beating Amazon’s algorithms
- EXERCISE: Analyze and compare ebookseller sites
- Marketing support from other ebooksellers
- Case study: Working with Kobo to merchandise ebooks
- Summary
- Module 4: Building your own digital plan
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