by Martin Taylor | Oct 2, 2012 | Publishing Tutorials
With almost a billion users, Facebook is likely to be part of your marketing mix, especially if your books are aimed at the general reading public. But Facebook isn’t just big in numbers. It offers a large and often confusing range of features and applications...
by Martin Taylor | Oct 2, 2012 | Publishing Tutorials
In spite of the hype surrounding social media, a website remains the central hub for most digital marketing. But its effectiveness depends on it being properly set up for this purpose. Often it’s not. So here are a few ways to make your website more effective as a...