by Martin Taylor | May 3, 2013 | Publishing Tutorials
You’ll hear the term metadata a lot in book marketing. It used to be referred to as bibliographic data, back in the days when its main users were humans, like booksellers and librarians. But these days we use the term ‘metadata’ which is more...
by Martin Taylor | Oct 2, 2012 | Publishing Tutorials
In spite of the hype surrounding social media, a website remains the central hub for most digital marketing. But its effectiveness depends on it being properly set up for this purpose. Often it’s not. So here are a few ways to make your website more effective as a...
