Part 1: The web and discoverability

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What we’ll cover in this section

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Let’s start with two things at the heart of most digital marketing.

• Having a presence on the web
• Getting found

We’ll cover the key elements of search and discoverability, and some tools and techniques marketers use to stand out on the web.

For our Project, we’ll produce a fully-functional blog and website.

When you’re ready to start, click or tap the NEXT >> button.

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Topics covered

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